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The pain in the spine
Breaking the Spine
Sometimes the HTML programming syntax and the way web applications work does not quite mix. Search engines for example "see" webpages completely different than the surfer. And yet, they are needed to lure surfers to your page. With a simple tweak to a very common HTML layout you can satisfy both...
A normal webpage layout looks like this:
For a user the spine is displayed to the left of the content, a user can read the content right away.
A search engine however "reads" the document line by line, and normally stops scanning after 200 characters. With a table layout like this, the navigation data will be scanned and the much more relevant and interesting content will be skipped.
To avoid this you need to shift the content further up in in the source code.
Now, to put your content into the limelight , all you need to do is to tweak the HTML of the table a bit.
This way, the display stays quite the same, but the order of the elements in the source code is changed. Instead of the long navigation, there is now only one line, and the content gets scanned first.
This also helps editing the content of the pages, as you don't have to scroll through the whole navigation before reaching the real content.